Okay so You may have heard the news. Apple as released a phone that can save the world, cure cancer, fix global warming, and find me a decent guy! No joke! The new Iphone five can answer such questions like “Do I need an umbrella today?” and “Where can I find a new Vera Wang bag?”. This new emerging media means new waters need to be explored for marketers. For instance if you ask this phone “Which is better Coke or Pepsi?” I wonder what it would respond? With this new type of voice responsive software available, the market must be booming with excitement. What’s the phone going to be like? Who’s it’s competitor going to be? All I know it, It will still be toooo expensive for this graduate student to afford!
“As soon as Apple unveils its highly anticipated new version of the iPhone on Tuesday, millions of people are likely to start plotting how to be among the first to buy it. But millions more may be considering a competitor — an Android phone.
Despite all the hoopla surrounding the Apple announcement, more people buy smartphones running Google’s Android operating system than buy Apple phones. Android’s share of new smartphone sales is now more than double Apple’s share, a striking change from a year ago, when the two were roughly even, and a reflection of how Android phones have improved and become more broadly available.”
Gongloff, Mark. “Apple: Here Come the New iPhones – MarketBeat – WSJ.” WSJ Blogs – WSJ. N.p., n.d. Web. 24 Oct. 2011. <http://blogs.wsj.com/marketbeat/2011/10/04/apple-here-come-the-new-iphones/>.
In the old days, my grandmother would say, “You can tell a lot about a person by their hands”. Tough callused hands meant a person was hardworking, soft gentle hands meant the person was a caregiver, maybe a mother. These days you can learn a lot about a person by their Facebook page. While Facebook does offer a variety of security features, like pasword protection, it’s important to make sure one really understands their page , esp. if they are using it for business purposes.
One new program is WebTrends. Webtrends offers social analytic which provide great information for companies who are using their page as a way to attract potential consumers. ” Webtrends Analytics pulls data from your Facebook pages and apps using Facebook API. Additional conversion data is available with the Webtrends tag. Within a couple of clicks and less than 30 seconds, you start seeing ideas about what’s working and what’s not. Our beautifully useful dashboards surface the most important information. You’ll quickly note the cause-and-effect of new campaigns, create alerts, and track likes, shares, comments, new fans and nearly everything else on the Social Graph. ”
“Social Analytics | Webtrends.” Webtrends | The Global Leader in Mobile and Social Analytics. N.p., n.d. Web. 9 Oct. 2011. <http://webtrends.com/products/analytics/social/>.
Last week, my cousin and I were able to attend a Mountaineer footgame. When one thinks of football, we often link of things like quarterbacks, jerseys, tailgates, fall weather etc. But if you are a graduate student in the WVU IMC program, I can tell you something else that should come to mind. MOBILE MARKETING. YES! There is an APP for that! Ironically, this season, I have found lots and lots of ways companies are using mobile marketing in correlation with football season as a way to reach consumers.There are apps for tracking your favorite quarterback, apps for getting tickets faster, apps for downloading the perfect tailgate recipe. At Mylan Puskar Stadium you can download an application to help you find your seats. There are even numbers you can text for designated drivers and to have security help you with “excessive fans”.
“The mobile (cell phone) gives football marketers an opportunity to keep in touch with the fans on a constant basis, some of whom you would never have had an opportunity to interact with. Fans are always on the look out for information from their club. They want to be in the know about anything and everything however trivial it looks to you. If there is an injury at the club, this looks trivial to you but it is information worth knowing by the fan. Give this information to the fans, send it directly to the fans mobile (cell phones). This is building a one on one relationship. It gives the fan a feeling of being respected by the club as a person and not as a member of the general fan base. There is nothing that strokes their ego like this. It gives them a sense of worth as accorded to them by the club. This builds loyalty like never before. Loyalty is what makes it easy to sell merchandise, tickets and makes fans participate easily in their team’s offerings.” (Football Marketing)
Mobile marketing and its role in football marketing.” Football Marketing – Football Marketing Resource Center. N.p., n.d. Web. 2 Oct. 2011. <http://www.footballmarketing.biz/mobile-marketing-and-football.html>.
As marketers, we have a lot of capability. We can introduce new products,change whole markets, and build brands. We can also , for lack of better diction, create memorable commercials around events that define a generation. My generation will be forever known as the generation of September 11th. I will forever remember where I was that day when the planes crashed into the towers and our nation was changed forever. With the ten year anniversary recently passing, many companies aired advertisements like the ones above to honor those who served and those how lost their lives. These commercials were both tasteful and emotional. When I watched them with my family, we were all in aww of them. They were so moving in nature. Did anyone else catch some commercials they too felt were so strongly about?
Some people say they have all their creative ideas in the car, others while running, some in the shower, etc. In the shower this morning, I got the next idea for this post. Not figuratively speaking, I actually saw the idea. As I bent down to grab my body scrub I noticed a popular little icon on the back of the bottle. Strategically placed at the bottom of the bottle was QRcode.
Here are some stats to consider:
- 67% have seen QR codes in magazines (62% in retail stores, 40% on billboards)
- 46% scanned to get a discount (44% to get info on a product, 43% due to curiosity)
- 42% used a QR code as a ticket (62% of those for concert tickets, 52% for airline tickets) (Right Time)
“Right time and right place: The effectiveness of QR codes | KilgannonSays – Atlanta Advertising Agency.” Kilgannon | Atlanta Advertising Agency | Digital, Advertising, & Social. N.p., n.d. Web. 11 Sept. 2011. <http://www.kilgannon.com/blog/2011/08/11/right-time-and-right-place-the-effectiveness-of-qr-codes/>.
If you are an Ipad/Iphone user and a dog lover, chances are you have probably looked for useful dog apps. A quick search for pet apps leads the user to find a vast amount of applications. Here is one application I really recommend.
Pet First Aid: for Your Dog, Cat, Puppy, or Kitten
by Jive Media LLC
“This feature-packed app is loaded with videos and illustrations to help you give your pet first aid. Learn how to deal with things like cuts and bruises, choking, and CPR. As if that isn’t enough, Pet First Aid also lets you track all your medical information for all your pets and keep track of when vet appointments or vaccinations are due.” (Pet First Aid) I like this app because it allows me to keep track of things for both my dogs. Max, my bichon is very much a potention “bubble puppy”. He’s constantly getting hurt or developing some sort of bizarre doggie illness.
And one I dislike
Dog Whistler – Your Free Dog Whistle
by Mobeezio, Inc.
“Use your iPhone to train your dog! With this simple dog whistle app, you can set the whistle to a frequency your dog will best respond to. “(Dog Whistler)
One App that I extremely dislike is the Dog Whistle. When I first downloaded this application, I was excited and eager to try it out on my dogs. When the first try provoked no response, I changed the settings. After twenty minutes of adjusting random settings, my dogs were still behaving as normal. I know my dogs have decent hearing, they listen very well to verbal commands. Has anyone had success with these applications?
These are just a few of my favorite Pet Apps. Does anyone have any they would love to share?
LifeLearn, and Inc.. “Apps For Pet Lovers: iPad/iPhone Apps AppList.” AppAdvice – iPhone/iPad App News and Reviews. N.p., n.d. Web. 6 Sept. 2011. <http://appadvice.com/applists/show/apps-for-pet-lovers>.
When most people think hurricane, they think destruction, power outages, and flooding. My Pepere (French for grandpa) used to make a “Hurricane Boredom Survival Kit” to keep him occupied while riding out these long storms in the south. The kit included things like books and sketching paper, batteries and flashlights. Other than an “old-school” Sony Walkman and a spare set of batteries, so he could drown out the howling wind with some Pavarotti, technology was not included in the kit.
If my Pepere were alive today, I think he’d be nothing short of amazed at how my generation does hurricanes. When this last hurricane was first announced, I didn’t learn about it from the evening news. I read about on my HTC smart phone, while stuck in traffic, and flipping through my new XM radio. Immediately I logged on to my Facebook where I was able to pull up my favorite Cape Hatteras Marnia, ice cream parlor, and beach villa. Within a few seconds, I was able track the path way of the storm, see pictures of the preparations, and send a letter to my favorite Outer Banks locals.
Turns out I wasn’t the only one using social media to stay connected to the Hurricane. The Red Cross conducted reseach on how we use “Social Tools” during emergencies.